Your Company Isn’t Bought Into Social Media and What to do About It

  • It’s a foreign land and that scares the heck out of them.
  • They see their peers crushing it at social media with their business but also see the marketing dollars they spend which they can’t wrap their head around.
  • While it’s all the rage, they have to see how it helps the business. If they don’t see that, they won’t buy in.
  1. Activate Internal Social Media Advocates at Your Company
  • If HR has a job listing they need help promoting, offer to push on social media.
  • If HR wants to feature an employee to show off the culture of the company, offer to do a little video that you can put on the company Linkedin page.
  • If the product team needs help gaining insights from customers, offer to help coordinate focus groups and interviews to help them.
  • If customer service wants to partner around helping customers cross-channel, do it.
  • No PowerPoint.
  • Peanut Butter M&M’s for all! If people are allergic make sure to bring them gluten free crackers or sparkling water…
  • Open conversation.
  • Projector to do live demonstrations.
  • No PowerPoint. Just wanted to make sure we’re clear on that.
  • Share the latest creative direction you’re testing in marketing.
  • Share stats on a recent campaign and how it drives the business forward.
  • Look at the survey responses you’re seeing from your bi-weekly email and see what insights people are finding the most valuable to dive in deeper.

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Adam Buchanan

Adam Buchanan

Marketing and Business Consultant | Public Speaker | Influencer Marketing Strategist | Author | Beekeeper