How Customer Social Takeovers Can Build Trust with Your Audience

Flashback alert

Social takeovers remind me of the old days (I’m 34 to give you a sense of when I say ‘old’) when there would be fundraiser telethons and you would call in a 800-number and John Elway or Deion Sanders would pick up the phone and you could donate $10 to a good cause.

Huffington Post Live had me interview Helen Hunt because they saw on Twitter I’m her biggest fan.

Why Social Takeovers Work

Before we dive into how to do a takeover the right way, I’m going to explain why they work so well.

How to do a Social Takeover to build trust with your audience

The title of this article is ‘How Customer Social Takeovers Can Build Trust with Your Audience’. I meant to do that because I believe your current customers can be your greatest advocates which in turn means they can be your greatest influencers.

Takeovers Can Build Trust with Your Audience

As you do more takeovers for your social channels keep in mind that this is about connecting with others and not cutting corners to cheat the social algorithms. Go in with the right intentions and consider doing takeovers often to serve your audience.

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Adam Buchanan

Adam Buchanan

Marketing and Business Consultant | Public Speaker | Influencer Marketing Strategist | Author | Beekeeper